NOSTALGIA - Vivid: Jon Hamm playing Don Draper of MAD MAN Kodak Carousel Slide Projector
"My first job. I was in house at a fur company. This old pro copywriter, Greek, named Teddy. Teddy told me the most important idea in advertising is "new". It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with the product; nostalgia. It's delicate, but potent. Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It's a twinge in your heart, far more powerful than memory alone. This device isn't a space ship. It's a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again. It's not called The Wheel", it's called "The Carousel". It lets us travel the way a child travels; around and around and back home again to a place where we know we are loved."
